Refined New Way of Life – The TDT Life
TDT, a passion project by certified tea blender, Mr. Jiten Sheth and his son, Rohak Sheth will revolutionize the culture of tea drinking in India. Tasse De Thé is not just another brand trying to make a mark but one that is built on a promise, one that dares to challenge change and one that perfectly balances affability with luxury. TDT, as a brand, is a story in itself; it starts with its master blender’s interest in tea that spans across a period of 20 years.
This interest turned to passion and soon Jiten Sheth found himself delving deeper and deeper into the subject of tea – its history, variety, medicinal properties, its vast taste and flavor palate making him the first certified tea blender in India. His son, Rohak Sheth has always loved creating brands. He started finding a gap space in the Indian market and eventually realized what India needed the most as a brand. After extensive research, he realized the potential of tea especially that of loose tea leaves in India. It was Rohak’s business acumen, attention to design and detail and Jiten’s passion for the beverage that brought these diamond merchants to the business of tea.
Over 300 varieties of tea will be sold at TDT’s e-commerce portal, www. tdtworld.com 20th July onwards and its eponymous Victorian themed French café housing exclusive varieties of tea and experiences will be launched soon in the opulent space of South Mumbai.
Sourcing exotic teas from the best tea belt regions of the world, they are then blended with exotic fruits, flowers, and natural flavours under the expertise of Jiten Sheth. The blends are handcrafted with diverse ingredients resulting in flavorful, healthy and high-quality tea concoctions.
How is TDT any different? It proudly houses the finest quality of tea available in the country, handpicked from across the world with over 300 in number. Each variety exudes medicinal and health properties, hence the need to be stored in particular.
TDT diversity also lies in addressing different ailments such as diabetics, menstruation cramps, emotional wellness and detoxification. They are also bringing award winning Raw Puerh Tea and Ripe Puerh Tea in India for the first time, which has won Gold medal in 2008.
Why TDT? It is a passion project by a man who so strongly believes in the beverage’s medicinal and health benefits and strives to reach out to as many as he could. What better reason could one have, other than to believe in someone’s honest intent!